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– How Do I Choose a Real Estate Agent to Help Me
Sell My Home?
• Ask friends and family
members for referrals.
• Pay attention to designations. This is how you will know in what a real estate
agent specializes. You may be interested in these designations: ABR (Accredited
Buyer Representative), CLHMS (Certified Luxury Home Marketing Specialist), CRP
(Certified Relocation Professional), CRS (Certified Residential Specialist) and
SRES (Senior Real Estate Specialist). There are dozens of designations agents
pursue for continuing education, so find one that fits your needs.
• If you've found the general area in which you'd like to move, do an informal
survey by driving through neighborhoods and viewing yard signs. Seeing the same
name pop up time after time may indicate that person is a specialist in the
area.
• Once you have your list narrowed down to about three real estate
professionals, schedule interviews. Agents may ask to meet at your home if you
are selling. If you are buying, expect to meet the agents at their offices.
• If selling, ask the agent how he or she would establish a price. You may
request a Comparative Market Analysis, also called a CMA, which shows the actual
market value of similar homes in the area.
• If selling, ask the agent how he or she would market your property.
• Ask the agent how often you should expect to hear from him or her. Know how
and when you will communicate to avoid unrealistic expectations. Pay attention
to the agent's office hours and whether or not you will be invited to access
them via a cell phone, pager or e-mail.
• Ask how long the agent has been in real estate. While time is not the most
important factor, it may demonstrate the agent's experience.
• Pay attention to the agent's listening skills. Does he or she cut you off
before you've finished a sentence? There's nothing worse than looking at houses
you have no interest in because the agent has not listened carefully to your
needs or having your home on the market too long because the wrong buyers are
being targeted.
• Ask the agent what his or her fee structure is. Do they require a percentage
of the sales price, do they work for a flat fee, or will they be paid by the
seller (if you're the buyer)?
• If you are unsatisfied with the agent's plan or personality, thank the agent
for taking the time to meet with you, and repeat the process with another agent.
It is time-consuming to meet with multiple agents, but it's worthwhile to find
the right one.
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